Prosper are an interior design company specialising in the food and beverage, and retail environment. With high profile clients, including Primark, Transport for London, and Intu, the business required a content managed website design and build to reflect their business and the specialist bespoke interior design and architecture services provided to their clients.
Yellow Moose were invited to pitch for the work, and were delighted when appointed as Prosper’s local Milton Keynes web design agency for this project.
Yellow Moose conducted research into the industry, and using this knowledge helped to ensure the pitch took into account all the requirements for the new website, including the design and build structure, architecture, long term maintenance of the site, and the ease of Prosper maintaining content and updating the site when required.
Higher quality lead capture
Yellow Moose also undertook the copywriting for website incorporating keywords and phrases whilst ensuring visitors to the site can find the information they are looking for easily. Prosper presented us with brand guidelines and a tone of voice guide to assist us in creating written copy that was consistent and professional.
Yellow Moose provided website training at Prosper’s office to members of their team who will be responsible for managing and updating the website content on an ongoing basis. This training session ensures that the team at Prosper can update their website with new content when required to showcase their business and projects in the best possible way.
Once appointed, Yellow Moose spent time at Proper’s premises in Eversholt, Bedfordshire to discuss the detailed requirements of the website development, and to learn more about how the website would fit into Prosper’s business. This included using the site to showcase their client’s projects, in addition to providing a clear layout and functionality of their news page.
The new site had significant web development work, and customised digital graphics were created for the website which required bespoke development. The new site also combined two previous domains, and required over 100 redirects to be successfully put into place to ensure all inbound traffic was directed to a relevant landing page. A key part of the brief was ensuring that the new website was easy to navigate ensuring a good user experience, something the previous sites lacked. Built dynamically, the build ensures the website is easy to maintain and update.
Getting the balance between keyword rich content and copy that resonated with Prosper’s target market was essential. With case studies, service pages and static page copy required, we were all pleased with the final results.
