In order to fulfil the brief, that is to increase BACAB’s audience and revenue stream, Yellow Moose began work managing the ongoing
marketing campaign in several ways. Firstly we boosted the BACAB audience with an increased
social media presence across multiple platforms, always giving a strong emphasis on local support for events and regular giving. Our
copywriters are create, style and manage the sending out of regular digital newsletters to their registered subscribers to increase audience awareness of all the things that is go on at BACAB.