Oxford Data Consultancy are an innovative UK company providing solutions for businesses by providing consultancy and data capture set to their individual requirements within the public, social housing and private sectors.
Lead time:
2 months
Target type:
B2B
Sector:
Services:
CMS:
Wordpress
Objectives:
Rebrand of website that would help increase search rankings for core keywords
Solutions:
- Fully redesign and build of website
- SEO research and strategy
- Graphic design services
Approach:
Oxford Data Consultancy approached Yellow Moose with a requirement to update their website. Their old website was looking dated, and there were parts of the site that weren’t functioning as they should. The company required a clean, modern looking website, which was not only easier to navigate, but importantly reflected the company and all their specialist services.
What we did:
Content Incorporated
There was a lot of new content required for the site redesign, so we discussed with the client the best way to incorporate this into the new website structure. This was to ensure all services were clearly presented and navigated easily by visitors to the site. The four core services were given a colour linked to the existing brand, and this theme now runs throughout the site, and across additional ODC content, both digital and in print.
Call to Actions
One key element missing from the previous site was a call to action. A key part of ensuring visitors to the site could get in touch was critical when considering the website redesign. The site needs to be really clear, and easy to interact with, and provide a clear way of getting in touch. This enhances the customer journey, and guides visitors to the site to enquire via phone or through the contact form.
Team Training, Owning Updates
Members of the team who used to manage the old website had left the business, so WordPress training was given, and explainer videos provided, to their replacements. This ensures that those team members taking responsibility for updating the site are familiar with the layout, how to update the site, and manage the content themselves.
Ongoing Design Work
After the successful completion of the website redesign, ODC contact Yellow Moose about doing additional design work. We worked with them to understand the requirements of the brief and design a new interactive template that will be used to send out branded proposals to prospective clients.
New Logo
We undertook a new logo design with ODC in January 2023. The outcome was a much more modern looking logo that better compliments the website and other branded material.
