E-Learning Platform Design

Lightning Smart is a well-established, market leading, leadership coaching provider that helps to connect leaders  with a network of the best leadership coaches in the industry. Lightning Smart encourages users to form a leadership learning habit through regular emails, a library of active-thinking coaching videos, blogs and the opportunity to book coaching one-to-ones. 

The Brief

The client already had a basic one page website providing details of their business and their services. At the time users were able to find details to get in touch allowing the client to manually connect with coaches, either in person or by conference call. However with the rise of many businesses pivoting to provide their services solely online it was time that Lightning Smart made the same move. The client needed a new website that would achieve three main objectives:  1.  Showcase the business and its services on a clean and easy to understand website 2.  Allow its users to access gated content via a user registration system  3.  To sell one-to-one coaching sessions via online conference calls

What we delivered

We built a members’- only area of the site that was accessible only by registering for a free user account. This member area hosts multiple coaching videos from the network of leadership coaches who work with Lightning Smart to deliver coaching content. It allows a registered user to easily browse or search the free content in order to gain extra knowledge on a variety of subjects, and to get to know the styles and specialisms of the various coaches.
The system also needed to provide a mechanism to sell online conference calls as a way to allow coaches and clients to connect for one-to-one coaching sessions.  We created a system that allows a prospective customer to browse the various coaches in the network and to book and pay for an available time slot with their chosen coach. This booking mechanism automatically creates a new conference call and shares, access details with both parties. We built a members’- only area of the site that was accessible only by registering for a free user account. This member area hosts multiple coaching videos from the network of leadership coaches who work with Lightning Smart to deliver coaching content. It allows a registered user to easily browse or search the free content in order to gain extra knowledge on a variety of subjects, and to get to know the styles and specialisms of the various coaches.

Challenges

The biggest challenge was integrating a mechanism to sell one- off conference calls using Woocommerce both reliably and securely. This was achieved by developing a custom Wordpress plugin and implementing custom code to integrate a conference calling app with Wordpress and Woocommerce. When a booking is made for a particular coach a new conference call is scheduled, the details of the conference call are then automatically shared to both the customer and the coach.