We were approached by Dandy Lions Boutique to design and build a new ecommerce website. Their old site was dated and didn’t match the branding of this specialist children’s boutique clothing, toy and gift store.
Mirroring physical shop front
It was important for Dandy Lions to build upon their recognised local branding and store front. Therefore the branding was reflected in the new ecommerce site. This includes the colours and imagery used throughout the site, with the home page mirroring their physical shop front. The key aim of this ecommerce site is to make products available in the shop accessible to all, no matter where the customer may be based.
Customers and users of the website want to find products easily. Therefore product categorisation is key. We worked with Dandy Lions to re-categorise all the clothing, toys and gifts available. This ensures visitors to the site can navigate throughout the online shop more easily. The addition of filters to help those searching also provides an easier customer journey, and ensures those looking for specific items can find them without issue.
“I recently needed to rebuild my very basic e commerce website. I chose Yellow Moose on a recommendation and also to support a local business. They turned out to be less costly than others I looked at too which was a bonus . I was really pleased with end result and Martyn was patient and professional throughout. Quick to respond to queries and great to discuss and advise on options. Great follow up service too. I would definitely recommend”
Jo (The Owner)
It was important for Dandy Lions to offer different shipping options, including the ability to have next day shipping if a customer required. The new site was built incorporating different shipping options, enabling customers to select what suits them.
The previous newsletter sign up function had been broken for some time. We fixed this integration, enabling visitors to the site to sign up to receive newsletters, should they wish to do so. This is achieved in a way that’s clear and simple for the customer, and easy for Dandy Lions to manage.