Redesign individual pages and templates to introduce a consistent layout and appearance across the website, making it more intuitive to navigate and digest information, ultimately enabling a better overall user experience.
We opted for a clean, open, and modern style with the use of high-resolution images to support in communicating a polished professional outward appearance demonstrating Vertex’s high end corporate brands.
Most website designs start by identifying the client’s important users and allowing this to lead the design of the site layout. This method ensures the routes to conversion feel intuitive and organic.
We made sure to identify and understand Vertex’s users to lead the site structure and build in optimised user journeys using strategically placed internal links and call to actions to reduce friction and guide the user to relevant content.
A specific objective for this project was to resolve issues caused by malicious data injected into the website’s directories. This data added spam URLs to the sitemap which were indexed by Google and appeared in search results.
We resolved this naturally by building a completely new website. As part of this project, we provided new managed hosting introducing high level security features to prevent any kind of malicious intrusion in the future.