Aylesbury Website Design

Fox Paperworks

Fox Paperworks sells gift stationery and accessories online. Their products are cute, kawaii Japanese and Korean inspired, and our brands include Hello Kitty, Sanrio and more.

The Brief

Fox Paperworks came to Yellow Moose with a website using shopify that had expanded so much that a new website was needed. They required a website with better functionality and a more organised system to manage the website through.

Shopify to Wordpress

Yellow Moose moved the shopify content over to a new wordpress website design which made the business’ website more cost-effective as shopify fees were taken away. Moving over to Wordpress made editing the site features much easier such as creating new banners for seasonal offers.
ecommerce website design agency
web design aylesbury


We incorporated features such as the bundles of items and complex shipping options into the e-commerce website. Recategorisation of the products was also done to improve the user experience.


Working with the team at Yellow Moose has been a real pleasure. I had limited knowledge of SEO and my website was lacking in traffic. Within just a couple of months we have implemented multiple SEO strategies on my site and the traffic has almost doubled. I feel I can ask any question and an honest answer is always given. I would thoroughly recommend Yellow Moose, a great team that has delivered a great service.

SEO + Newsletter

We carried out some SEO work for the business by implementing multiple strategies to increase the traffic to the website that worked successfully. Additionally, we created a series of newsletters to send out to subscribers as another way to drive traffic to the website.

Product Photography

We also did some photography for Fox Paperworks, helping make more professional looking pictures for their e-commerce website.