Specialising in exclusive signed sporting memorabilia, and music & film collectables, Elite Exclusives approached Yellow Moose to design and build an e-commerce website.
Lead time:
6 weeks
Target type:
B2C
Sector:
Services:
CMS:
Wordpress / WooCommerce
Objectives:
New platform to sell high-end signed memorabilia.
Solutions:
- New website design
- High quality photography
- Ongoing international SEO efforts
- Digital marketing services
Approach:
Elite Exclusives were looking for a local e-commerce website design company to design and build a website that reflects their high end items. The website design had to incorporate the newly created branding and adhere to brand guidelines to ensure a prestigious look and feel.
The key criteria was to showcase the exclusive items enabling visitors to the site to see the range of memorabilia available. Imagery is key to this e-commerce website which specialises in extremely rare and collectable items. The website had to be clean, modern, and easy to navigate, with the shopping cart functionality providing a streamlined experience for the user. This enabled them to purchase easily, yet securely, and with peace of mind that the transactions were safe.
The site was built with intelligent categorisation and tagging of products for dynamic page creation, all designed to enhance the user experience. The content is keyword rich, reflecting the bespoke items available.
What we did:
E-commerce Website Design in Buckingham
Providing exclusive memorabilia, Elite Exclusives also provide bespoke presentation frames and mounts to suit the unique items, from signed football shirts to autographed guitars. Many items are limited edition one-offs, providing customers with a unique opportunity to purchase signed sporting memorabilia.
360 Product Photography
In order to enhance the visual representation of some of the more unusual memorabilia on this e-commerce website, Yellow Moose undertook 360 degree product photography. This enables visitors to the site to get a feel for an item from literally every angle. This provides the perfect shop window for browsing customers.
Ongoing Marketing Efforts
Having successfully launched the e-commerce website, Yellow Moose were retained to provide ongoing services including email marketing newsletters featuring specific products and social media management. Newsworthy content to share across social media platforms, including Instagram and Facebook, has also been created.
SEO and PPC services
SEO is being provided on an ongoing basis for product optimisation throughout the website, ensuring keywords are included in the copy and content of the site.
More recently, PPC advertising campaigns and email newsletters have been created to promote these incredible products on Google Shopping using display advertising.
