A few articles and tips explaining about how specific services work, and how you can implement systems and strategies to grow your business.
It’s all very well saying that your product or service is for everyone, but we should probably be honest with ourselves, as that’s often not the case. It’s imperative that you define your audience, or you could face wasting a lot of cash putting your marketing material in front of people who are simply not …
Defining Your Target Audience Through Market Segmentation Read More »
Let’s take this research and apply it to our theoretical pizza restaurant in Milton Keynes to see how we can refine the target audience of a Facebook Ad campaign to be most effective. We want to display our advertisement for four days, through a ‘traffic’ campaign, meaning we will be sending visitors (traffic) to our …
An article explaining how your branded domain name and the domain name extension may affect your search engine ranking.
6 Tips to Write Great Meta Titles and Descriptions 1) Get the length correct 2) Make it relevant to the search query 3) Include keywords – but don’t keyword stuff 4) Write it for your intended audience 5) Make each one unique 6) Your title tag is your call to action – make it work …
How to Write Great Meta Titles and Meta Descriptions Read More »
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