Compelling Copywriting to Engage Your Customers

Great copywriting attracts, hooks and converts your readers, whether that’s on your website, in blog posts, across social media or in printed marketing material.

Your copy doesn’t just give your customers information; it’s a representation of your business so you want to make sure it’s professional and credible (and most importantly, typo-free!). Well written copy can also convince your customers that your product or service is just what they’re looking for, meaning it can help to achieve increased likes, clicks, or sales.

1. Tailored to your channel

– Different channels, such as web, social or print, require different writing styles.
– Each channel varies and the reader’s purchasing behaviour will be different.
– From snappy social media posts to detailed and industry-specific brochures
Yellow Moose can re-purpose your copy so it’s suitable for a range of channels.

Conversion optimised

– Persuasive copywriting converts browsers into buyers.
– That doesn’t mean using cheap tricks like limited time offers or shouting through UPPERCASE!
– It’s understanding your audience, where they’re looking and adapting your writing accordingly.
– This gives you the best shot at communicating with them at that moment in time.
Only through connecting with your audience will you be able to persuade them.

2.

3. Brand aware

– The way you speak to customers is just as much a part of your brand as your visual identity.
– Having an appropriate and consistent tone of voice helps to establish trust and credibility.
We’ll get to know your business to develop a suitable writing style that speaks to your audience.

Compelling Copywriting to Engage Your Customers

1.

Tailored to your channel

Conversion optimised

2.

3.

Brand aware

We can help with your copywriting as part of your website development and maintenance.

Drop us a line or give us a call to find out how we can bring your business to life with compelling copy.

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