Here at Yellow Moose, the graphic designers get really exciting when we meet a brand new business because that means one thing: logo design. A logo is crucially important to a new business because of all the visual aspects of their brand, the logo will be the thing that will represent the business and everything they stand for. A logo really can be a make or break point for a new brand, so the stakes are inevitably always high in this crucial part of the marketing process.
For Ashby Logs, the team worked closely alongside with the client to develop a logo which incorporates the business’s name along with the emblems of wood and leaves, representing the natural products, and a flame reflected in the ‘a’ in order to represent the concept of fire. The choice of soft but not pale greens, along with the lowercase font type, gives the impression of nature as well as underpinning the trustworthiness of the brand.