Why do we need a high quality e-commerce product page?
We are directly and indirectly spending large amounts of time, money and resources getting web site visitors deep enough in to a website that they are on our e-commerce product page. Knowing your customer is only a click or two away from becoming a customer – buying, in to your brand and your products – already has a sense of achievement.
Thoughts of cross-selling and up-selling begin to seep in to your mind. What’s the best way to retarget them in the future? How much are they likely to spend? What colour variations of this product sell best? When will they… wait… oh wait – they’ve gone. Another abandoned cart. And you have no idea why.
There is however a good chance that this is because you have not fully enabled and optimised your product pages. Let’s begin our journey to improve your pages and increase your sales.