The key criteria was to showcase the exclusive items enabling visitors to the site to see the range of memorabilia available. Imagery is key to this e-commerce website. The website had to be clean, modern, and easy to navigate. The shopping cart functionality needed to provide a streamlined experience for the user, enabling them to purchase easily, yet securely, and with peace of mind.
The site was built with intelligent categorisation and tagging of products for dynamic page creation, all designed to enhance the user experience. The content is keyword rich, reflecting the bespoke items available.