INTENT 2 IMPROVE

WEB DESIGN • LEAD GENERATION

Intent 2 Improve are Buckingham’s leading Personal Trainers, and required a bespoke web design. They offer fitness solutions that are tailored to fit their customers’ lifestyles. At the time, they were operating out of The Swan Pool, Richard and the team have since expanded and opened up their own gym in Buckingham town centre.

The fitness team had a website that need modernising and would integrate with automated marketing software, InfusionSoft to assist in the on-boarding of new clients. They were keen to include new photography and informative testimonials from past and current clients to strengthen their reputability.

I2I wanted to transform their online presence in order to appeal to people who want to make a real change to their lives and needed help getting started. Yellow Moose team worked together with I2I to conceptualise an informative and user- friendly bespoke web design. The design and structure was made to increase engagement with existing clients and attract new ones too.

MODERN, MINIMAL DESIGN LANGUAGE

We created two new landing pages which were tailored to appeal to female and male audiences by tweaking wording and photography. Our copywriting team went to great lengths to create content that was appealing, engaging and easy to understand without overwhelming visitors with fitness jargon but used welcoming and encouraging messages.

As a Buckingham website designer, Yellow Moose worked with Intent 2 Improve to shoot custom photography which added to the aesthetics of their  bespoke web design along with custom icons to further illustrate exactly what this fitness team are offering to their clients.

LEAD CAPTURE JOURNEY

LANDING PAGE

Ads across a number of platforms generate traffic to the website

CONVERSION

Enquires are captured using various, strategically placed contact forms

CRM

Once converted, leads are pushed into the Intent 2 Improve customer relationship management software (CRM)

LANDING PAGE

Ads across a number of platforms generate traffic to the website

CONVERSION

Enquires are captured using various, strategically placed contact forms

CRM

Once converted, leads are pushed into the Intent 2 Improve customer relationship management software (CRM)

If you are looking for a bespoke web design, then look no further – you’ve found us. Please contact us and we’ll be happy to discuss how we can produce a high quality, functional and modern website for you too.

CLIENT VERDICT

“Martyn and Raf have been very easy to work with during the process of building our new site. We needed a clean, responsive sales website that converts paid traffic we push to it mainly from Facebook. The main benefit has been their responsiveness throughout the build, I don’t think it took them more than an hour to respond regardless of when I pestered them.”

Richard
INTENT 2 IMPROVE

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