H2H, based just outside Oxford, offer self-storage and business storage solutions. They were looking to expand into the retail storage market to accommodate some of their larger clients in Bicester Village and the surrounding Oxfordshire areas.
Yellow Moose were approached to review the branding for the company, and provided some initial graphic design options, including logo design, building upon H2H’s existing brand identity. The design concepts had to work on all stationery items, including letterhead, and business cards, in addition to following through into a new business to business brochure. This initial brief enabled Yellow Moose to look at the overall branding of H2H and provide suggestions and visual concepts to build upon their established existing brand identity.
Logo Design and Brand Design
We were also required to provide copywriting services that would resonate with their target market i.e. retail businesses that required use of a storage facility to help assist in the day-to-day running of their businesses. By understanding H2H’s requirements, and their target market, we were able to ensure the copy appealed to the business to business market, reflecting the services and benefits H2H offer.
The items needed to appeal to a premium retail audience, located in and around the Bicester and Oxfordshire areas.
Business Stationery Design
Starting with the logo design we created a visual that built upon their existing brand identity. By enhancing the design, and using existing fonts, we introduced consistent branding across all stationery items, and the new corporate brochure, using the selected colour palette.