Operating since 1985, The Oakpark Group specialise in the design, supply, installation, servicing and maintenance of all aspects of security and fire alarms, home control, renewable energy and networking. As the group branched out into new areas and opportunities it was important for them to establish a strong online presence in order the keep existing and new customers aware of the products and services they could offer. The Yellow Moose team, a Buckingham web design collective, set to work
BRAND-AWARE RESPONSIVE WEB DESIGN
The group had an old website in urgent need of modernisation; they wanted to transform their online presence in order to appeal to both their existing trade and their growing consumer market. As their Buckingham web design team of choice, the Yellow Moose team worked together with Oakpark to build an intuitive and user- friendly website. The design and content structure was made in such a way as to increase engagement with existing audiences and attract new users too.
The sales team at Oakpark were keen to have a printed brochure to hand to potential customers outlining their services and products. However, because of the flexible nature of the business they were anxious that committing anything to print would be too rigid. As well as delivering web design solutions, Oakpark knew that Yellow Moose could also bring great marketing and graphic design solutions.
Instead of having a bound brochure where all the content was fixed, we designed and delivered bespoke A4 presentation folders with a series of loose inserts relating to their different services. Each insert was individually printed and tied in with the colours and branding of their new website. This meant that if a service or product changed, that insert could simply be removed, amended and reprinted without the need to throw the whole brochure away and start again. It also gave a greater flexibility in the content they were able to put into each insert, knowing that they didn’t have to be excessively sparing on the details.