With such a niche product in a very specific industry, the Yellow Moose team had to stay very true to the science and facts behind the product whilst giving it a distinctive marketing finesse to engage new potential buyers. The most important elements for us in the building the site was to ensure that the site was more considerate to the user journey, thinking carefully about how site visitors would find the information they were looking for quickly and with ease.
The new website we created had a bold and confident brand with lots of use of icons. The company are very proud of the British heritage of their business, so this formed the basis of the colour palette we chose. We developed custom graphics for them to use, and incorporated elements of e-commerce to advertise products, but without the ability to purchase as all their prices are on request.
Pre-heat were really pleased with the finished result, and have already started to see the benefits. And by staying well within their budget, they’re really glad they chose Yellow Moose over other web design services in London!