Designing a website for a company that has several brands can be a complex task, as it requires a delicate balance between showcasing each brand’s unique position in the market while maintaining an overarching togetherness with the parent brand. Here are some important considerations to keep in mind:
- Understanding the brand hierarchy: It’s important to understand the relationship between the parent brand and the sub-brands, and how they fit into the overall brand architecture. This will help you determine how to visually communicate the relationships between the different brands on the website.
- Consistency in design: While each brand may have its own unique visual identity, it’s important to maintain a consistent design across the website to ensure that users understand that they are all part of the same company. This can be achieved through consistent typography, colour palette, and overall design aesthetic.
- Navigation: The website’s navigation should be intuitive and easy to use, allowing users to quickly find information on each brand while still maintaining a clear understanding of the overall company.
- Content strategy: A content strategy should be developed that addresses the unique needs and goals of each brand, while still maintaining a cohesive message across the website. This may involve creating separate sections of the website for each brand or creating separate landing pages for each brand.
- User experience: It’s important to consider the user experience when designing a website for multiple brands. Users should be able to easily find information on each brand and understand how they fit into the overall company. This can be achieved through clear labeling and messaging, as well as intuitive navigation.
- SEO: It’s important to ensure that the website is optimised for search engines so that each brand can be found by potential customers. This may involve creating separate landing pages for each brand or using different keywords for each brand.
In conclusion, designing a website for a company with multiple brands requires a thoughtful and strategic approach that balances the unique needs of each brand with the overall goals of the company. By understanding the brand hierarchy, maintaining consistency in design, developing a content strategy, focusing on user experience, and optimising for search engines, you can create a website that effectively communicates each brand’s unique position in the market while still maintaining an overarching togetherness with the parent brand.