ARTICLES
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Defining Your Target Audience Through Market Segmentation
February 1, 2023It’s all very well saying that your product or service is for everyone, but we should probably be honest with ourselves, as that’s often not the case. It’s imperative that you define your audience, or you could face wasting a lot of cash putting your marketing material in front of people who are simply not…Read more
Website Redesign SEO Checklist: Keeping Your SEO Strong
January 1, 2023Redesigning your website is an opportunity for growth, but it can also be an SEO nightmare if not managed carefully. We've written this article to help your SEO remain strong during a website redesign. Introduction When you embark on a website redesign project, it's crucial to keep your SEO in mind. This article will guide…Read more
Working Example of Marketing Segmentation
November 10, 2021Let’s take this research and apply it to our theoretical pizza restaurant in Milton Keynes to see how we can refine the target audience of a Facebook Ad campaign to be most effective. We want to display our advertisement for four days, through a ‘traffic’ campaign, meaning we will be sending visitors (traffic) to our…Read more
Why Is Using A Branded Domain Name Important?
July 21, 2020In this article, I’m going to look at a few factors that should be considered when purchasing a domain name. The key focus of this article is to provide useful information on how your domain name, including how the domain name extension is going to affect your search engine ranking. We will also give you…Read more
How to Write Great Meta Titles and Meta Descriptions
April 30, 2020Being found on Google and other search engines can be vital for your business; it’s imperative that those looking for your goods or services can find you easily online. Your information needs to be succinct, compelling, and without grammatical errors, whilst including keywords and accurate descriptions. So how can you achieve this? Of all the…Read more
10 Tips to Optimise an E-commerce Product Page
October 26, 2018Why do we need a high quality e-commerce product page? We are directly and indirectly spending large amounts of time, money and resources getting web site visitors deep enough in to a website that they are on our e-commerce product page. Knowing your customer is only a click or two away from becoming a customer…Read more
