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Choosing the right setup for an e-commerce store

Starting an online store can be an exciting but daunting prospect. With so many options to choose from, it can be overwhelming for someone just starting out. However, recent events have seen more online stores than ever starting up all over the internet, and the data shows that there is a lot of potential in the e-commerce space. In this article, we’ll explore some of the key considerations for starting an online store, including platform choice, design, and optimisation.

First, let’s take a look at some of the data. Millennials now make 54% of their purchases online, indicating a significant shift towards e-commerce. Additionally, 57% of mobile customers will abandon a site if they have to wait 3 seconds for a page to load, highlighting the importance of having a fast and responsive website. Email remains a significant driver of traffic to e-commerce sites, with users who read one welcome email going on to open at least 40% of emails from the same brand in the following 180 days. Design is also crucial, with 38% of people leaving a website if the layout or design is unattractive.

To ensure the success of an online store, strategic keyword optimization, site architecture, and the use of breadcrumbs for site navigation are essential. Structured data and schema markup for products can also help to improve visibility in search results. WooCommerce integration with Facebook shopping allows Instagram and Facebook to tag products in specific posts, providing another avenue for customer acquisition.

Choosing the right platform is also critical for online store success. Hosted and self-hosted solutions are the two main options. Hosted solutions, such as Weebly, Wix, Squarespace, and Shopify, offer a straightforward and user-friendly experience. However, they can be limited in terms of customization and functionality. Self-hosted solutions, on the other hand, offer greater flexibility but require more technical expertise to set up and maintain. The plethora of plugins and widgets available can enhance the site’s functionality and visual appeal.

In conclusion, starting an online store can be a fantastic opportunity for entrepreneurs. By understanding the key considerations, such as platform choice, design, and optimisation, you can ensure that your online store stands out from the crowd and attracts customers.