Google Analytics 4 (GA4) is the latest version of Google’s analytics tool. It introduces several significant changes from the previous version, Universal Analytics (UA). The new GA4 is designed to give a more user-centric approach to data analytics, helping website owners to gain a deeper understanding of how users engage with their website. One major change is the shift towards event-based data collection, allowing website owners to track and analyse user behaviour across multiple platforms and devices. The new data model also includes improved machine learning and artificial intelligence capabilities, providing more accurate insights and predictions. GA4 also focuses on data privacy, allowing website owners to collect and analyse data while complying with user consent and privacy regulations. While the new GA4 reporting may require some time to get used to, understanding and updating to the new version can provide website owners with valuable insights into the performance of their website and help them make data-driven decisions to improve user experience and conversion rates.
- Improved cross-device tracking: With GA4, website owners can better track users who move between multiple devices. This means a more complete view of the customer journey and a better understanding of how users engage with their website on different devices.
- Enhanced event tracking: GA4 allows website owners to track a wider range of events, including scroll tracking and video engagement. This provides a more detailed view of how users interact with different elements on the website and what content is most engaging.
- Machine learning insights: GA4 uses machine learning to provide automated insights that help website owners better understand user behaviour and improve their website. For example, it can highlight which products or pages are most likely to lead to a conversion, allowing website owners to focus their efforts on those areas.
- Privacy-focused reporting: GA4 is designed with privacy in mind, allowing website owners to collect data in a way that’s compliant with data protection regulations. This means website owners can have confidence that the data they collect is both valuable and secure.
By upgrading to GA4, website owners can gain a deeper understanding of their users and how they interact with their website. This can help them make data-driven decisions to improve their website, increase engagement and ultimately drive more conversions.
If you haven’t got Google Analytics 4 setup yet, and would like to know more about how you can report on your website visitors activities, please get in touch with our team today.