Incorporating different search options on a website can greatly enhance the user experience by allowing visitors to quickly and easily find the content they are looking for. This can lead to higher engagement and ultimately increased conversions.
One way to enhance search options is by incorporating a search bar prominently on the website. This allows users to enter specific keywords or phrases to search for relevant content. It’s important to make sure the search bar is easily visible and accessible from any page on the website.
Another option is to incorporate filters or sorting options on product or category pages. This allows users to narrow down search results based on specific criteria, such as price, color, size, or other attributes. This helps users quickly find the products they are interested in and can lead to increased sales.
Additionally, incorporating a “related products” or “recommended for you” section on product pages can help users discover additional items they may be interested in. This can increase the average order value by encouraging users to add more items to their cart.
When it comes to statistics, a study by Baymard Institute found that 70% of e-commerce sites do not offer a search bar on their homepage, resulting in a poor user experience. On the other hand, sites that do offer a search bar can see a 50% increase in conversion rates. Another study by Certona found that personalised product recommendations can increase average order value by up to 60%.
Overall, incorporating different search options on a website can greatly enhance the user experience and ultimately lead to increased conversions and sales.
