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Preparing to build a new website

Building a new website can be an exciting and rewarding process, but it also requires careful planning and preparation. Here is a guide for prospective clients on how to prepare for building a new website: 

  1. Define your goals: Before starting the process, it’s important to have a clear understanding of what you want your website to achieve. This will help you determine the type of website you need and the features that are necessary for it to be successful. 
  1. Research your target audience: Understanding your target audience is crucial in creating a website that appeals to them and meets their needs. Conduct market research to get a better understanding of your target audience’s demographics, interests, and behaviours. 
  1. Create a content strategy: A content strategy outlines what type of content you want to include on your website, how often you want to publish new content, and the goals you want to achieve through your content. This will help you ensure that your website has a consistent and effective message. 
  1. Gather visual inspiration: Collect examples of websites and design elements that you like and share them with your web design team. This will give them a better understanding of your aesthetic preferences and help ensure that your website reflects your brand’s style and personality. 
  1. Choose the right platform: There are several different platforms you can use to build a website, each with its own set of pros and cons. Consider your goals, target audience, and budget to determine which platform is best for you. If your needs are complex then you should always get advice from a web design agency.
  1. Define your budget: Building a website can be expensive, so it’s important to have a clear understanding of your budget before starting the process. This will help you make informed decisions about which features and design elements are necessary and which can be sacrificed if needed. 
  1. Prepare any necessary content: Before building your website, make sure you have any necessary content ready, such as text, images, and videos. This will help the web design process go more smoothly and ensure that your website is ready to launch on time. If there are additional content requirements, ensure that there are plans in place to obtain these items by – for example, booking in a photographer or creating a shortlist of stock images.

By following these steps, you will be well prepared for building a new website and will have a better understanding of what is involved in the process and ensure a smooth build of your new website.