Most small businesses come to us with one of a few familiar problems, not because they’ve done anything wrong, but because SEO is rarely anyone’s full-time job until it becomes one.
SEO is often left until the end of a website project, when it should really be considered from the outset. It’s easy to end up with a site that looks great but hasn’t been built with search visibility in mind.
If you don’t know what your customers are searching for, you’re largely guessing at what content to create. Good keyword research gives you a much clearer picture of what people actually want to find.
Your Google Business Profile might be incomplete or out of date, your business details may vary across different websites, or you may never have set everything up properly in the first place.
We use Analytics and Search Console to track what’s working, understand how people are finding you and identify where there’s room to improve.
AI search is becoming part of how people find businesses and answers online. We make sure your website is structured and written in a way that gives AI tools the information they need to understand your business, recommend it and cite it.
A quick conversation costs nothing, get in touch and find out what we’d do differently.
At Yellow Moose, we’re not just your average web design agency – we’re a team of independent, award-winning professionals who are passionate about your success. We work with small and medium businesses to attract high-quality potential customers.
There’s more to being found than adding a few keywords to your pages. We put the right foundations in place, from technical SEO and content to local visibility and AI search.
Site speed, mobile responsiveness, clean structure, and properly implemented schema markup, built in from the start of a project rather than retrofitted later. Structured data specifically is where we have genuine, recent, hands-on experience, consistent FAQ schema, business and location data, and review markup, all built and verified across our own site. This is where most of the “we built a site and nothing happened” problem actually gets solved.
Real keyword research rather than guesswork, with titles, meta descriptions, internal linking, and page content built around what your actual customers are searching for. For wholesale, retail, and e-commerce businesses specifically, a genuine specialism of ours, this includes product catalogue structure and category optimisation that generic SEO advice usually misses.
Getting your business details consistent everywhere they appear online, and keeping your Google Business Profile complete, current, and active, since an incomplete or neglected profile is one of the most common reasons a genuinely good local business stays invisible in local search.
The same schema markup and structured content work that helps Google understand your site also helps AI systems like ChatGPT, Perplexity, and Google’s AI Overviews understand and cite it. We build content that answers real questions clearly and specifically, which is what these systems are actually looking for when deciding what to reference.
Analytics and Search Console monitoring so you can see what’s actually happening, not just what we tell you is happening.
A quick conversation costs nothing, get in touch and find out what we’d do differently.
Every project follows the same five steps, whether it’s a full technical rebuild or a focused AI visibility push. Here’s what actually happens, from first audit to ongoing reporting.
Technical SEO work typically shows measurable results within three months, roughly how long it takes Google to recrawl a site and reassess it. AI visibility tends to move on a similar or slightly longer timeline, since it depends on AI systems’ own crawling and indexing, which isn’t something any agency fully controls.
No, we cannot guarantee specific placement on search engine result pages. There are numerous factors involved in Google’s algorithm, and competitor activity also influences results
Results can vary significantly, but we recommend allowing at least three months for Google to recrawl your website, its competitors, and create a new index that reflects the changes made.
Yes, technical SEO can be complex, involving various aspects such as performance optimisation, page rendering issues, data structure, and more. It requires expertise to overcome these challenges effectively.
Technical SEO does not involve backlink building, social media optimisation, pay-per-click advertising, or content optimization. It focuses solely on improving the technical aspects of your website.
Google crawls websites to understand how they perform compared to others. Technical SEO demonstrates the proficiency of your website, including performance, load speed, and other important factors.
Technical SEO focuses on improving the technical aspects of your website to increase page rankings in search engine result pages (SERPs).
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