Google is the Yellow Pages of today. It’s the first place people go to get information. And with 98% of users only clicking on results on the first page of Google, it’s more important than ever to ensure you’re featured up top.
Whether this is organically (SEO) or paid-for (SEM), there are a number of things you can do to help get to the top of the list.
We strive to increase the number of visitors that have an interest in the product or service that you’re providing.
Once you’re attracting quality traffic, the aim is to scale and the volume by maximising your presence.
As well as ensuring you use keywords that are relevant to your business, you need to ensure you’re using the same language as your audience. Using SEMrush and Hubspot software, we can undertake this keyword research to create a list of the main search terms you need to use; throughout your website, in paid-for Search Engine Marketing and in your Content Marketing.
As well as applying the keyword research strategy, it’s important to make sure what you’re putting out there is engaging enough to entice a user to click on it. We have designers and copywriters that can help your business with keyword-rich content as well as pieces of content that gets users clicking.
There are a number of technical elements on your website that can actually help you to feature higher up in search engines. This includes backlink building, optimising titles, tags and meta descriptions and performance optimisation. This means making improvements to loading speeds and overall website performance.
Yellow Moose have delivered a fantastic website and SEO service which has contributed to my business being booked up 6 months in advance. I’d recommend Yellow Moose to anyone looking for a website that consistently attracts new visitors.
Yellow Moose is a limited company registered in England and Wales.
Registered number: 11420572
