In web design, breadcrumbs refer to a type of navigation that allows users to track their location on a website, and provide a path back to previous pages. Breadcrumbs are usually located near the top of the page, and provide a clickable trail of links to the current page’s parent pages.
Breadcrumbs are vital for improving the user experience on a website for several reasons. Firstly, they provide users with an easy way to navigate a website and find the information they need quickly. Secondly, breadcrumbs can help users understand the structure of a website and how different pages relate to each other. Finally, breadcrumbs can help reduce bounce rates by providing users with a clear way to return to a previous page if they accidentally navigate away from it.
Studies have shown that implementing breadcrumbs on an e-commerce website can have a positive impact on sales. According to an e-commerce study by Baymard Institute, breadcrumb trails were found to increase user confidence and reduce the number of clicks required to navigate a website. In fact, websites that included breadcrumb trails saw a 22% increase in usability and a 9% increase in e-commerce conversion rates.
Incorporating breadcrumbs into a website is a relatively simple process. They can be added manually to the HTML code of each page or implemented using a plugin or module in popular CMS platforms such as WordPress or Magento. Some web design tools like Adobe XD and Figma also provide the ability to create breadcrumbs as part of the design process.
To share breadcrumb designs with web design agencies, one can use collaboration and design sharing platforms like InVision or Zeplin. These platforms allow designers and clients to share design prototypes and collaborate on design changes in real-time, making the design process more efficient and effective.