E-commerce has become an increasingly important part of the retail landscape, with more and more consumers turning to online shopping to purchase goods and services. As we look ahead to 2023, several trends are emerging in e-commerce website usage that are encouraging businesses to build or develop an online store with a professional website design agency.
Firstly, there is a growing emphasis on mobile responsiveness. According to Statista, mobile e-commerce sales worldwide are expected to reach $3.56 trillion in 2021, up from $2.92 trillion in 2020. With more users accessing e-commerce websites on mobile devices, it’s important that websites are optimized for smaller screens.
A study by Epsilon found that personalized email campaigns have an open rate that is 29% higher than non-personalized ones. Additionally, Accenture reports that 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations. Customers are looking for personalized recommendations and experiences, and e-commerce websites can provide this through the use of machine learning and artificial intelligence.
Social Media Integration
Thirdly, there is a greater emphasis on social media integration. According to Hootsuite, there are over 3.96 billion social media users worldwide as of 2021, with 54% of them using social media to research products. Moreover, Shopify reports that 84% of online orders from social media platforms come from Facebook, highlighting the importance of integrating social media accounts with e-commerce websites to increase sales and engagement. Social media platforms such as Instagram and Facebook are increasingly being used as sales channels, and businesses need to be able to seamlessly integrate their social media accounts with their e-commerce website.
Data Security & Privacy
Next up, there is a growing importance placed on data privacy and security. A survey by Pew Research Center found that 64% of Americans have experienced a major data breach, and 49% feel their personal information is less secure than it was five years ago. With the increase in cyber-attacks and data breaches, customers are becoming more aware of the need to protect their personal information. A professional website design agency can help businesses to ensure that their e-commerce website is secure and compliant with data privacy regulations.
Sustainability & Ethical Practices
Finally, there is an increased demand for sustainability and ethical practices. According to Nielsen, 73% of consumers worldwide are willing to pay more for sustainable products, with 81% of millennials expressing the same sentiment. Additionally, Cone Communications found that 87% of consumers will purchase a product because a company advocated for an issue they care about. Consumers are increasingly looking to support businesses that have a positive impact on society and the environment.
In conclusion, the trends emerging in e-commerce website usage in 2023 present exciting opportunities for businesses to build or develop an online store with a professional website design agency. From mobile responsiveness and personalisation to social media integration and data privacy, these trends are helping businesses to create engaging and secure e-commerce websites that meet the needs of today’s consumers. By embracing these trends, businesses can stay ahead of the curve and position themselves for success in the competitive world of e-commerce.
If you want to find out how to get the most from your e-commerce store, please feel free to get in touch with a member of our team today.