Their mission is to leave business owners feeling confident about their finances through raising awareness of tax bills and their own profitability and cashflows. In addition, N-Accounting also offer business development sessions, workshops and webinars to help small businesses to scale.
Lead time:
1 month
Target type:
B2B
Sector:
Services:
CMS:
Wordpress
Objectives:
Increase quality and quantity of online leads
Solutions:
- Full redesign of website
- Configuration of various APIs
- Ongoing advertising campaigns
- Analytical reports
Approach:
Accountancy firm, N-Accounting based in Northampton, required an update to their website design in order to be future proof. The site was rebuilt using WordPress, a modern CMS system, which enables the team at N-Accounting to update and add content to their website themselves as and when required. This ensures that the website content is fresh, relevant, and up-to-date for their target market.
As part of this project we collaborated with the client’s business coach to expand the site’s content. This ensured that this accountancy web design was relevant to those looking for an account or accountancy firm, and clearly conveyed the benefits to clients and potential clients of working with N-Accounting.
What we did:
Website Design
The first part of the brief was to look at how the new branding could be brought into the new website design. A large overhaul of the content was required as the business was repositioning itself in the market and the website changes had to reflect this. We came up with a new design building off the back of the existing brand to retain familiarity to existing clients, and streamlined the flow to relevant calls to action.
Measured flow
A key part of this accountant web design brief was to look at increasing the conversion rate of website visitors. We incorporated interconnectivity with Hubspot CRM, Facebook Ads, Google Ads and LinkedIn Ads. This enables N-Accounting to have a full picture of their digital marketing activity, track clicks throughs, and ad results; ensuring that this Northampton based accountancy firm can then make informed business decisions on their advertising spend.
Photography Services
Corporate headshots of the team were also provided for this accounting website design project. This enables the team to be represented on the website, with a consistent background, showcasing their approachability and the professionalism of the company.
Analytical reporting
A key part of this new website for N-Accounting is to provide analytical reporting. A detailed report is produced on a monthly basis enabling this Northampton accountancy firm to see the results of their organic online activity, and advertising campaigns clearly. Using this information, business decisions can be made which help deliver results for the client.
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