Branding and Identity
We worked with an external personal branding consultant to help shape the brand and convey the client in the best possible manner by focusing on her expertise working with c-suite executives and teams. The desired colour palette was navy blue and gold and we created a striking new logo incorporating a globe and stylised lettering in gold which really popped against the navy-blue background.
Establishing a Digital Presence
Establishing a strong online presence is something that Yellow Moose have extensive knowledge of. Equipped with this knowledge, we were able to assist with the structure of the content, allowing the website to constructed in a methodical manner. The information was displayed in a clear and concise way, with the intended target audience in our minds throughout the development of the site. Relevant calls to action have been added in to encourage enquiries and lead website visitors towards desired outcomes.
Part of the ongoing development work has been to create a podcast library within the site, and to promote the selling of the business owner’s book. New landing pages were created for each of these, allowing the new media content to be easily discovered from search engines. In addition, the business owner has featured regularly as a guest writer on Forbes as well as articles regularly being written about her. It was paramount that the media links were kept up-to-date to reflect these changes in such a dynamic space.