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Pinks and Roses

Flower Delivery Ecommerce Website

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Pinks and Roses London provide all aspects of floristry from corporate events and contract flowers, to enchanting floral installations and experiences.

They are a new business just starting out and initially required a florist website design and basic e-commerce site to sell their small range of ‘hat box’ flower bouquets in order to get the business off the ground.

Lead time:
2 months
Target type:
Wordpress / WooCommerce

Allow flowers to be sold online with scheduled delivery times.

  • Website design
  • E-commerce solution
  • Customisation options

The website design colour scheme had to reflect their name and branding to give them a distinct, yet recognisable, look as they launched their range of specialist floristry bouquets, gifts and arrangements.

Having successfully launched the business, we have worked with Pinks and Roses London to bring various add ons and updates to their floristry website. This includes visual updates, expanding product ranges, SEO, social marketing and layout improvements throughout the site to ensure an easy customer journey.

What we did:


By enhancing the florist e-commerce website design we have provided the option for buyers to add additional products such as Champagne and chocolates in a ‘Choose Your Extras’ section of the bespoke product pages. This helps give customers more choice, and promotes cross selling for the business.


With the option to choose an arrangement size, style, personalised message, and even delivery date, purchasers really can custom their order for whatever the occasion might be.

The addition of a subscriptions option provides customers with the ability to have repeat purchases, and gives the option to subscribe and pay weekly, fortnightly or even monthly for these orders.


With the integration of different payment options on this florist website design including Paypal, credit card, debit card, Apple/Google Pay, and Klarna credit options it’s easy for customer to use whichever payment method they prefer.


online flower web design
online flower web design