Greyhound Superstore is one of the UK’s leading suppliers of racing greyhound food, supplements and care products. The owner has been involved in greyhound racing for over 40 years and trained at various tracks around the country.
Lead time:
2 months
Target type:
B2C
Sector:
Services:
CMS:
Wordpress / WooCommerce
Objectives:
- Create a new platform to drive sales
- Accept overseas orders
Solutions:
- Full e-commerce solution
- Embrace the existing brand
- Create an extendable solution for future growth
- Delivered a multi-currency payment option
Approach:
This online outlet needed a new website to replace an old and out of date site. The site required e-commerce functionality, and the ability to feature product waiting lists. Another key requirement was an enhanced search functionality, enabling website visitors to find what they are looking for quickly and easily.
What we did:
New E-Commerce Website
The new website was designed to to display a large selection of products for greyhounds. These products were carefully categorised and systematically created, allowing them to be easily discovered whilst browsing and searching.
The website design embraced the colours of a well-known company within the greyhound industry, ensuring that the existing clients were still very much familiar with the brand.
Multi Currency Checkout
A multi currency checkout options was included to help drive international sales – something that had been a bit of a bugbear previously. The checkout system is smooth and distraction free, converting a very high percentage of customers who add items to their baskets.
Training
WordPress and WooCommerce store management training was given to the staff of Greyhound Superstore explaining to them how they can upload new product ranges, adjust prices, manage stock levels and extend the content available on the site as and when necessary.
