Opem Security are a family run business founded in 2008 providing bespoke electronic security systems. They design, install, maintain, and monitor CCTV and access control systems. Their mission is to make their clients feel safe in their work environment and give them confidence in the systems they install.
Lead time:
6 weeks
Target type:
B2B
Sector:
Services:
CMS:
Wordpress
Objectives:
- To stand out from their competitors
- Portray the high-end nature of their services
- Premium look and feel
- Showcase their services with clear routes to lead capture
- Improve quality, not quantity, of leads
- Use case studies to show off their products
- Build recognition for large property development projects
Solutions:
- Complete redesign of branding and website
- Focus on showcasing products through lifestyle imagery
- Considered user journeys ensuring the user finds the solution they need
- Clear calls to action leading to enquiry generation
Approach:
We worked with the client to understand what they wanted to achieve from this website. With brochure websites it is important to make sure the client has an objective and targets to reach, understanding the purpose is the first step to building a website that will work for you.
Once we knew what the objectives were and what the website’s purpose was, we worked with the client to understand their customer. A clear picture of who the client’s customer is helps to lead the design of any website from basic visuals, colours, and tone of voices to user journeys, calls to action and conversion points.
What we did:
Design
We worked with our designer to produce flat designs which were presented to the client. We worked with Opem to choose the design they liked the most and refined it further to produce a look and feel we were all happy with.
Persona
The overall appearance of the website needed to represent what the business is trying to offer the market. Opem offer high end solutions for large projects such as new property developments. Our aim was to present this persona to the user with appropriate images, showcasing of their past projects of note and presenting their services clearly.
